Case Study
Oxford's hidden gem goes direct
Ethos Hotel Oxford
Situated in a leafy residential neighborhood just a short walk to the city center, the hotel is perfectly located for both business and leisure travelers, with nearby shopping, museums, and the River Thames making it a guest favorite.
The Situation
Ethos Hotel Oxford had been looking for ways to boost their online presence and engagement with direct visitors to their website. By partnering with The Guestbook, they hoped to increase their direct bookings and turn first time guests into loyalists of the hotel through the promise of cash-back rewards and on- property incentives.
The Results
$84,930
+41%
472
15X
155%
To engage visitors to Ethos Hotel Oxford’s website, the hotel implemented The Guestbook’s complimentary Email Plugin to capture visitor information and use it to encourage repeat business. Since joining The Guestbook in 2019, the property has increased its direct bookings from 9% to 50% of its revenue base. As if that weren’t evidence enough of the ROI, implementing the program has already paid for itself, solely through The Guestbook cross-network effect, driving enough new direct business for the hotel to cover 155% of the program cost.
"The Guestbook has been a great partner helping us convert more direct bookings."
